rethinking birth preparation materials

Less overwhelm for foggy brains

My mission is to lower the barriers to start preparing for birth by crafting content that is less overwhelming for the pregnant mind. The brain can only remember 3-4 things at a time, and most pregnant brains are forgetful and distracted. This results in people not preparing (optimally) because it is just hard for them. We have to rethink how we deliver information, to empower everyone in their preparations for birth.

Inviting all birth professionals to join the initiative

(1) by sharing the booklet, flyers, and social content with your audience

(2) bring more topics to the table, that need rethinking

Different tools to support preparations

Collapsible content

Reviewed by midwives

The booklet has been reviewed by midwives in the Amsterdam (Netherlands) area: Vondelpark Verloskundigen, Vive Vroedvrouw, Vroedvrouwen Van der Hoopstraat & Amstermum.

Co-created with to-be parents

Over a year, the prototype has been used in birth preparations with to-be parents. Their extensive feedback has helped to shape a guide that is practical and easy to understand for everyone.

Full Source List

The foundation of Your Birth Guide lies in academic sources, pregnancy books, health care authorities and pregnancy platforms. Areas of focus: the physiological process of birth, developing a Positive Mindset, Relaxation Techniques, the influence of Movement and tactical ways to influence the perception of control during the Birth Experience The full list can be found here

Human Centered Design

As a strategist & designer my core job is to make complex topics easy. All guides are designed to reducing cognitive load & have behavioural design techniques applied to help readers feel in control and at ease.

Your Birth Guide | Booklet

  • Provides a simple summary to most birth preparation books & pregnancy courses
  • Thoughtfully designed for easy understanding & confidence
  • A generic and neutral approach to birth in all settings (home, hospital, birthing center)
  • Valuable starting point for Centering Pregnancy Meetups
  • Covers most interventions and can be used as a starting point for Shared Decision Making

Prenatal Exercises | Poster & Flyers

  • Created with Prenatal Movement Professionals
  • Specific exercises to prepare the body for childbirth in the third trimester
  • No equipment needed, suitable for any environment
  • Ideal as an informational flyer in welcome packages or useful for addressing questions during check-ins
  • Posters can be customised to fit your brand & practice

☞ Social Channels

When you see something often, you remember it better. Feel free to share or repost the content that resonates most with your philosophy and/or practice.

What would help your audience and fit your practice?

I'm just starting out and very keen to explore how we can make preparations less overwhelming and simple for everyone. What are topics you feel to-be parents struggle with? Are you missing assets that help bring your message across? Some ideas include a simple online mini-course, PowerPoint decks & visuals to support your presentations, and simple documents with specific information. If it fits our shared mission, don't hesitate to get in touch and let's explore the possibilities together.

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