When I was pregnant, I found myself overwhelmed by the endless amount of information: books, courses, well-meaning advice—it was hard to make sense of it all. Despite my efforts, I struggled to explain to my partner what I needed during labor. That’s when I realized I wasn’t alone. Many parents-to-be feel unsure of where to start, how to focus, or how to communicate their preferences.

That’s why I created Birth Guides. It’s built on one simple belief: preparing for birth doesn’t have to feel overwhelming. With the right insights and tools, anyone can feel more confident, more at ease, and more prepared to make their own choices.

With a decade of experience in Customer Experience (CX) and Service Design, I’ve spent my career researching people’s needs, defining strategies that bring value, and designing products and services that help people achieve their goals. I’ve worked with brands like Airbnb, Pampers, The Social Hub, TU Delft, and Bol to create practical solutions that simplify complexity and make life easier.

This started as a passion project, but the positive response to my book keeps fueling my fire to continue this work. Birth preparation is a topic that some feel skeptical about, yet it’s so important. This is one of the most impactful experiences in your life. The more prepared you feel when you arrive, the more in control and calm you’ll feel during the journey.

Having all the information in one place gave me peace of mind. I hope it does the same for you. And if you still find it overwhelming, remember one thing: breathe, and then breathe again.

You have got this.

Evaline Hagen
Founder of Birth Guides
Author of Your Birth Guide

The platform is constantly evolving based on insights from (to-be) parents who are giving feedback. If you feel you are missing information or have other feedback, I encourage you to voice it through feedback@birthguides.com